Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives  ● $450b in spending power  ● Most diverse generation in U.S. history  ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants
Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives  ● $450b in spending power  ● Most diverse generation in U.S. history  ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants

Next-Gen Centricity

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Next-Gen Centricity

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Next-Gen Centricity

Next-Gen Centricity™ puts brands at the forefront of culture by immersing in the cultural codes of the next generation.

Over the past two decades, our founders have worked at leading brands and partnered with agencies to pioneer innovative creative strategies and social storytelling that resonate with younger audiences. The following portfolio showcases past impactful approaches, highlighting how it has elevated brand relevance and engagement.

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