Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives ● $450b in spending power ● Most diverse generation in U.S. history ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants
Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives ● $450b in spending power ● Most diverse generation in U.S. history ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants
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A social commerce campaign that served answers instead of ads.
Tik-Tok has become the search engine of choice for Gen Z. We created an innovative campaign to reach this audience where they were spending most of their time by making answers not ads. We look at the top searched terms on Tik-Tok and partnered with top creators to provide value to our customers by answering their most burning questions.
Role: Karan Dang, Head of Brand Creative, Walmart
Strategy Partner: Russ Mischner, Naomi Jacobs
Agency Partner: Publicis NA
Role: Karan Dang, Head of Brand Creative, Walmart
Strategy Partner: Russ Mischner, Naomi Jacobs
Agency Partner: Publicis NA
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‘Welcome to your walmart’
Campaign aims to personalize the retail giant’s delivery and pickup offerings
Walmart promotes shopping carts from barbie, becky g and patrick mahomes
Celebrities do sell, but new campaign is meant to highlight retailer's versatility in extension of 'Welcome to Your Walmart' campaign
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