Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives ● $450b in spending power ● Most diverse generation in U.S. history ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants
Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives ● $450b in spending power ● Most diverse generation in U.S. history ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants
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A first-of-its-kind, fully shoppable content series introduced Walmart into the Social ‘RomCommerce’ Space.
Holiday RomComs are massively popular. 80M people watch at least a few minutes of a Hallmark movie every year. So in 2024 we created the first-ever, fully shoppable TikTok series to make finding (and buying) the *perfect* holiday thing as easy as watching your favorite TV show. This 23-part series are so much more than a RomCom. They’re RomCommerce.
Role: Karan Dang, Head of Brand Creative, Walmart
Strategy Partner: Courtney Killingsworth, Kim Tunick
Agency Partner: Publicis, Dept W
Role: Karan Dang, Head of Brand Creative, Walmart
Strategy Partner: Courtney Killingsworth, Kim Tunick
Agency Partner: Publicis, Dept W
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Rom-Com Meets Shopping? Why Walmart Launched a Shoppable Series
Walmart’s 23-episode holiday rom-com series “Add to Heart” features more than 330 products consumers can buy while watching.
Walmart’s Holiday ‘RomCommerce’ Aims to Make Shoppers Swoon
The 23-episode series features more than 330 products consumers can buy
Inside Walmart's New Shoppable 'RomCommerce' Series and What It Harbingers for Brands
"Add to Heart" is Walmart's shoppable commercial series in the form of a holiday-themed romantic comedy.
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