About

Dang

is a

Innovation

Brand

Creative

Innovation

Consultancy

We specialize in modernizing iconic global brands through the lens of Next-Gen Centricity™

At DANG, we've assembled top creative, strategy, and culture experts to collaborate closely with C-suite leaders who want to evolve their brands for the next era. We leverage deep expertise in experience design, storytelling, and creative leadership to guide brands through cultural shifts.

Founded by Shruti Dang & Karan Dang, internationally acclaimed creative leaders, we specialize in creative transformation, building relevance and modernization by embracing Next-Gen Centricity™ across all brand experiences.

Next-Gen Centricity™ is our proprietary methodology placing Gen Z and Gen Alpha at the strategic core, ensuring brands resonate with the mindsets and aspirations of these influential generations. Leveraging our deep youth culture, emerging platform, and transformative experience insights, we help clients forge unbreakable bonds with Gen Z and Gen Alpha audiences. Whether pioneering metaverse and AI applications, crafting viral strategies, or instilling future-fluent creative capabilities, we empower brands to lead conversations and drive exponential growth in the digital landscape. From breakthrough solutions to innovative pilots, we enable brands to raise the creative bar, retain relevance and build lasting audience relationships.

Karan Dang

Chief Executive Officer

Karan Dang is the CEO & co-founder of DANG. Globally acclaimed for his creative leadership, Karan ushered iconic brands like Disney and Walmart into the modern era. Renowned for engaging digital-first storytelling that resonates with younger audiences, he was ranked #6 in the Cannes Lions Global Creativity Report 2017 and named to AdAge's 40 Under 40 list in 2021. Karan's award-winning campaigns, including Cannes Lions and AdAge's Campaign of the Year winners, have garnered over 100 international accolades. A champion of inclusivity, he spearheaded Disney's diversity task force, achieving over 50% female creative representation. Through DANG's Next-Gen Centricity™ approach, Karan and his team closely collaborate with C-suite leaders, delivering transformative creative solutions deeply rooted in cultural trends and the behaviors of future consumers.

Shruti Dang

Chief Operating Officer

Shruti is the Chief Operating Officer & Co-founder of DANG. An accomplished designer within the fintech realm, Shruti Dang brings invaluable expertise from her tenure at BlackLine Inc., a pioneering financial technology firm. Renowned for her innovative approach, Shruti is a visionary leader who consistently pushes boundaries and sets new standards of excellence. With a proven track record of delivering transformative design solutions, she has shaped the future of fintech through bold creativity and deep insights into emerging trends. Shruti leverages her rich background and forward-thinking mindset to ensure our seamless operations and driving our organization's growth.

OUR EXPERT NETWORK

DANG's decentralized network of 100+ Next-Gen Centricity™ experts spanning creative, strategy, and culture allows custom team assembly for each client. Our agile collective blends diverse specialists like cutting-edge creatives and Gen Z ambassadors to drive transformative solutions. Clients access pioneers of authentic next-gen connections, unified under visionary leadership - seamlessly integrating niche expertise to navigate the modern landscape.