Walmart’s foray into the metaverse, bringing the best of Walmart’s Aisles to life as Virtual Islands.
Facing inflation and supply chain disruptions in 2022, Walmart sought to evolve GenZ’s transnational, price-based relationship into an authentic connection based on experiences. So we came to their town square by launching. Walmart Land on Roblox. This first-of-its-kind, customizable metaverse world supplies limitless branded engagement to Gen Z and Gen Alpha, Roblox's fastest growing users.
Role: Karan Dang, Head of Brand Creative, Walmart
Strategy Partner: Justin Breton
Agency Partner: Digitas
![](https://cdn.prod.website-files.com/6600e5516e2e0695c1f9b56a/6600e5516e2e0695c1f9b63e_Frame%205%20(2).svg)