Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives ● $450b in spending power ● Most diverse generation in U.S. history ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants
Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives ● $450b in spending power ● Most diverse generation in U.S. history ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants
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When it comes to memory, it’s a zero sum game: for one thing to go in the mind, another has to fall out.
So this Super Bowl 2024, we invited everyone to forget something important so they can remember something more important - that Uber Eats delivers almost anything
Role: Karan Dang, Social Executive Creative Director
Agency: Special US
Role: Karan Dang, Social Executive Creative Director
Agency: Special US
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SOCIAL FILMS
David and Victoria Beckham Recreate Their Viral 'Be Honest' Moment for Uber Eats Super Bowl Commercial Teaser
The new teaser features the former Spice Girl wearing a t-shirt that reads "My dad had a Rolls Royce"
David and Victoria Beckham recreate their viral Netflix moment in an Uber Eats Super Bowl ad teaser
A clever spot quickly devolves into a tired cliche about Brits not knowing anything about American sports.
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