Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives  ● $450b in spending power  ● Most diverse generation in U.S. history  ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants
Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives  ● $450b in spending power  ● Most diverse generation in U.S. history  ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants

Next-gen..............................led
social................................first
community..........powered
built   for  what's   next

Los Angeles 34.0549° N, 118.2426° W

DANG IS A

social studio

lifestyle brand

futurist lab

    CONSULTANCY

At DANG, we build cultural operating systems for brands ready to lead. We’re not a traditional agency.

We’re a hybrid: part social studio, part consultancy, part think tank and 100% built for what’s next.

We believe social isn’t just a channel, it’s a proving ground. Culture isn’t something brands can chase. It has to be understood, architected, and activated from the inside out.

We help brands transition from static marketing machines into living, breathing cultural forces. That means embedding with your teams, working across social, creative, experience, and strategy, and building systems that don’t just respond to culture they shape it. But we’re not just behind the curtain, we’re out in the world.

DANG is also a lifestyle brand that walks its talk. We experiment in public. We design drops, content, and experiences that live in the feed, on the street, and in real communities. Our brand is a living lab for what we believe works and how next-gen creativity actually moves.

We do this through our proprietary frameworks, deep creative craft, and a unique ability to see around corners. Because winning in culture doesn’t happen by accident. It happens by design.

NEW RULES OF BRAND BUILDING

Fandom is the new Loyalty on Steroids

Community Building is the new Brand Building

Platforms are the new Stadiums

Your Brand is the Artist

Content is the Art

Your Most Loyal Fans are your Hype Engine

the
culture
stack
Next-gen centricity™

SOCIAL STUDIO

We architect social as a system, not a side channel. Our Social Studio builds long-term, strategic content ecosystems that align with business goals and move at the speed of the feed. From platform-native storytelling to real-time campaigns, influencer activations, and creator-led content, we create work that travels fast, performs harder, and builds lasting cultural equity. We partner deeply across teams, turning social into a growth engine not just a content calendar.
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CONSULTANCY & THINK TANK

Our consultancy helps visionary leaders future-proof their brands. From CMOs to founders, we advise executives on how to navigate seismic shifts in culture, creativity, and consumer behavior. Through strategic frameworks, social audits, cultural foresight, and next-gen intelligence, we help brands evolve into belief systems. Whether you’re rebooting a legacy or launching something new, we embed with your leadership to design what’s next from the inside out.
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BRAND COLLABS & LIFESTYLE

DANG is a cultural force in itself. As a lifestyle brand and creator-led platform, we collaborate with partners on limited-edition drops, viral social activations, and branded storytelling that blurs the line between content and commerce. With a growing next-gen community and a reputation for making things go viral on purpose, we don’t just help brands participate in culture, we help them shape it.
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    Brands we’ve modernized

UNLOCK
NEXT-GEN CENTRICITY™
WITH
DANG VIEW

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