Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives  ● $450b in spending power  ● Most diverse generation in U.S. history  ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants
Gen Y: aka millennial ● Born 1981-1996 ● $1.4t spending power ● 86% digital buys ● Value experiences over possessions ● Fully embraced subscription services | Gen Z: AKA iGen or postmillennial ● Born 1995-2012 ● True Digital Natives  ● $450b in spending power  ● Most diverse generation in U.S. history  ● TikTok is their search engine | Gen Alpha: AKA mini-millennial ● Born 2010-2024 ● >50% owns an iPad ● $225m in greenlight accounts ● Gaming is their biggest ecosystem ● Born with AI and Voice assistants
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News

Little Black Book
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July 19, 2024

Pair of Thieves addresses Toxic Masculinity in Content Series 'Be More Bear'

A new branded content series Be More Bear speaks out against toxic masculinity. Created by creative consultancy, DANG, for Pair of Thieves, the leading men’s basics company, the work cleverly plays off of the viral Man vs. Bear TikTok
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AdAge
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July 15, 2024

How to start an ad agency-founders share tips from Incorporation to Branding

Dang, which was formed by Karan Dang, Walmart's former head of brand creative, and Shruti Dang, former senior product designer for software company BlackLine, to help marketers target Gen Z and Gen Alpha consumers
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Creativepool
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May 9, 2024

Karan Dang uses what he learned at Disney to forge unbreakable bonds with Gen Z #GettingToKnow

Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG
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Shootonline
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April 16, 2024

Former Walmart and Disney Exec Teams With UX/UI Expert To Launch Creative Consultancy DANG

Creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang are launching DANG, a creative consultancy built to guide brands to captivate the next generation of consumers through innovative strategies and creative excellence.
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AdAge
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April 17, 2024

New ad agencies are opening rapidly—inside the trend and how they can survive

It’s never been easier to open an ad agency but standing out will be key to keeping the lights on
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AdAge
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July 26, 2024

Agency news you need to know this week

Independent agency DANG started two new content series aimed at unpacking various Gen Z marketing insights
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Adweek
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April 16, 2024

Former Walmart and Disney Creative Leader Launches Dang Creative Consultancy

Veteran creative executive Karan Dang and UX/UI expert Shruti Dang are launching Dang, a creative consultancy that aims to guide brands to appeal to the next generation of consumers through innovative strategies and creative excellence.
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MediaPost
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April 18, 2024

New Brand Consultancy Dang Targets Gen Z, Gen Alpha

Creative executive Karan Dang and UX/UI expert Shruti Dang have launched Dang, a creative consultancy targeting next-generation consumers.
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Roastbrief
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April 16, 2024

Former Walmart and Disney Executive Launches DANG Creative Consultancy: Modernizing Brands for Next Gen Consumers

Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG
View more
Little Black Book
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April 16, 2024

Former Walmart and Disney Creative Executive Launch Dang Creative Consultancy

Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG
View more
AdAge
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August 19, 2024

Reverse Mentoring in Advertising-How Junior Employees Can Help Senior Execs

A guide for less experienced professionals on managing relationships and advising senior executives on everything from social media to Gen Z slang
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AdAge
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August 27, 2024

8 SURPRISING SPECIALTIES AT NICHE AGENCIES

These shops specialize in drones, pranks, beer design, food culture and more
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AdAge
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October 7, 2024

THE MODERN CMO PLAYBOOK-HOW AI AND DEI ARE DRIVING LONG-TERM BUSINESS SUCCESS

The List examines how AI and the tech revolution are shaping internal and external brand identity
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